Samsung is launching its Galaxy S23 series later today, and the company introduced its new “Over The Horizon” ringtone, crafted especially for the new flagships. This year’s edition is developed with Yaeji, an American music artist of Korean descent, to celebrate “positivity and optimism in an evolving world”.
The “Over The Horizon” theme gets reimagined with every new Galaxy S series, and it has kept its key sounding, adapted to the trending sounds of each year. The sound of Yaeji is recognizable on the electronic dance scene with its unique synths, kicks, and “lo-fi hip-hop beats to relax/study to” vibes.
Yaeji became popular in 2017 with her tune “Raingurl,” and now she is expected to release her first debut album “With a Hammer” in April. The collaboration with Samsung puts her in a new spotlight, allowing more people to connect with her unique musical style.
In this partnership, the musician used a fusion of electronic elements, developing a playful version that “evokes the universal feelings of hope and joy, inviting us to imagine and be optimistic about what’s on the other side of the horizon”, reads the official press release.