Barely three months after they introduced their new three way partnership with US heavyweight Def Jam data, distinguished Nigerian file imprint, Native Information, have signed two new artistes into their roster. Tapping the Abuja-based rapper Odumodublvck and the Lagos pop-fusion maverick, Smada, the brand new file label has debuted within the music scene with a vibrant takeoff.
Recognized for a life-style of uniqueness and originality, founders of Native Information Teni ‘Teezee’ Zaccheus and Seni ‘Chubbz’ Saraki, the file firm is closely revered among the many different and pop music communities. Already, their distinctive branding and advertising and marketing selections, which incorporates futuristic and closely experimental music or teaser movies, making a kidnap hoax to unveil an artiste, in addition to premiering a music video – Odumodublvck’s Picanto – in Silverbird Cinemas, have proven that the file firm is right here to remain, and on their very own phrases.
Notable for his ‘Igbocentricism,’ which he flexes by means of his urban-cultural style selections, and his free-spirited character, Odumodublvck is among the many most fun voices to emerge from the Nigerian capital within the final decade.
While being a pioneering voice of drill music in Nigeria and not too long ago co-signed by UK grime legend Skepta, he operates below a self-defined style he calls ‘Okporoko rhythms’ a type of hip-hop that takes influences from grime, Afrobeat, and progressive RnB.
Smada is a Lagos-based singer, and his most up-to-date launch is dubbed Ye Anthem. He’s distinctive for his artistic fusions of RnB, Soul, Pop and Digital music.