LONDON, Nov. 10, 2022 /PRNewswire/ — Tremendous-premium French vodka, CÎROC Vodka has dropped its first ever UK marketing campaign, becoming a member of forces with a various, electrical forged: Krept & Konan, Winnie Harlow and Bimini. This all-star quartet of trailblazers have been chosen by CÎROC to collaborate in an unique content material sequence to have fun those that Make Massive Strikes and encourage a technology to do the identical.
As a collective of unapologetic, no-holds-barred expertise, they embody what it’s to be spontaneous and self-expressive in 2023, talking to the inventive outliers and cultural pioneers in society. CÎROC has at all times been on the centre of celebration so it is utilizing its platform to shine a lightweight and have fun being one’s genuine, true self by making that Massive Transfer, nonetheless large or small.
CÎROC boasts a vibrant line-up of expressions, with every artist fronting a special flavour. Critically acclaimed rap duo, Krept & Konan are CÎROC’s unique vodka, Blue Dot; supermodel Winnie Harlow is the face of CÎROC Pineapple, whereas musician and entertainer Bimini flies the flag for CÎROC Purple Berry.
The marketing campaign backdrop reveals Winnie, Bimini, and Krept & Konan are all channelling essential character power, gathered in London, every embarking on their particular person nights out earlier than their paths merge in an off-licence – which may solely be described as additional. A fast vibe examine and the quartet spark a celebration within the aisles, whereas choosing up their respective bottles of CÎROC. As they make their strikes over to pay, it’s clear that this gregarious group make the on a regular basis extraordinary, dwelling their genuine lives to the complete always. No cap.
Meet the expertise…
Rap duo Krept & Konan have repeatedly damaged information whereas setting the bar for British city music. Described by Stormzy as “UK rap royalty”, the five-time MOBO award winners earnt a world document for the Highest-Charting UK album by an Unsigned Act after their Younger Kingz mixtape broke into the highest 20 of the official UK album charts in 2013.
Within the marketing campaign, the pair are seen stress-free in a spa while having fun with a CÎROC Ardour Martini cocktail made with CÎROC Blue Dot.
“We’ve got been making large strikes each out and in of the studio for over a decade now and are delighted to be part of the CÎROC Vodka marketing campaign to have fun those that personal this mantra and to encourage those that are but to make their mar.” they declare.
LINK TO VIDEO: HERE
Canadian supermodel and entrepreneur Winnie Harlow has been the face of quite a few large vogue campaigns and made historical past as the primary mannequin with vitiligo to stroll a Victoria’s Secret vogue present. She makes use of her platform to deliver consciousness to vitiligo, a pores and skin situation that causes white patches to develop on the pores and skin and has spoken concerning the lack of illustration she noticed within the media rising up, one thing that she has executed an enormous quantity to alter.
In her private marketing campaign for CÎROC Pineapple, Winnie slays in a tiered yellow tulle night robe while sinking yellow balls on the pool desk and sipping on a CÎROC Pineapple Spritz cocktail.
“I am so excited to be partnering with CÎROC Vodka for the Make Massive Strikes marketing campaign because it’s vital that we have fun ourselves, unapologetically and with out limitation.” she shares.
LINK TO VIDEO: HERE
Performer and recording artist Bimini burst onto Britain’s tv screens in the course of the second sequence of Ru Paul’s Drag Race UK. Audiences watched Bimini, who’s non-binary, evolve right into a stellar drag artist that channelled excessive vogue appears, all with a novel imaginative and prescient, edgy sense of humour and wry smile.
Since being a runner-up on the present, they’ve signed a document deal, gone on tour, walked vogue reveals and written an autobiography. Regardless of transferring away from working as a drag artist, Bimini’s appears proceed to eschew conformity from no-holds-barred punk princess to vampy movie star, relying on their temper.
Being the face of CÎROC Purple Berry, Bimini cuts a daring look in a sculpted blood-red gown, ready for his or her cape to complete drying in a laundromat while sipping a CÎROC Cosmopolitan.
“I am proud to associate with CÎROC Vodka for the Make Massive Strikes marketing campaign as we share a ardour for the liberty of expression and self-celebration,’ states Bimini. “I am trying ahead to inspiring folks to step into their very own limelight with CÎROC.”
LINK TO VIDEO: HERE
Alongside the pictures and video belongings, Krept & Konan and Bimini have additionally been arduous at work on different CÎROC activations which might be on account of be unveiled over the approaching yr…
Comply with CÎROC Vodka
Notes to Editors
ABOUT CÎROC VODKA
CÎROC Vodka was launched in 2003. Not like most vodkas which might be derived from grain, it’s distilled from high quality French grapes which ends up in a luscious and elegantly easy mouth-feel. Created by Grasp Distiller Jean-Sebastien Robicquet, CÎROC, is distilled 5 occasions on the historic Distillerie de Chevanceauxin the South of France. Robicquet noticed a possibility to create a complicated, luxurious vodka which is a mirrored image of the life-style adopted by the fashionable elite who dream large, have fun their successes and go in opposition to the grain. Dwelling in “the now” is on the coronary heart of CÎROC Vodka, encapsulating luxurious, trendsetting moments inside vogue, music and common tradition.
Diageo is a world chief in beverage alcohol with an excellent assortment of manufacturers throughout spirits and beer classes. These manufacturers embody Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a world firm, and our merchandise are offered in additional than 180 nations world wide. The corporate is listed on each the London Inventory Alternate (DGE) and the New York Inventory Alternate (DEO). For extra details about Diageo, our folks, our manufacturers and efficiency, go to us at www.diageo.com. Go to Diageo’s international accountable ingesting useful resource, www.DRINKiQ.com, for data, initiatives and methods to share greatest follow.
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SOURCE Ciroc Vodka