Champion has simply unveiled an thrilling new collaboration with iconic rap group Beastie Boys, celebrating 30 years of the outfit’s third studio album, Examine Your Head.
Thought-about by critics as a milestone for the trio, the 20-track undertaking was produced by Beastie Boys with Mario Caldato Jr. on the band’s personal G-Son studios in Los Angeles. Most importantly, the album threw them into the limelight the place they quickly earned multi-platinum standing for his or her distinctive sound. Centred across the group’s iconic insignia, the 17-piece assortment is led by a variety of signature Champion staples, together with the Reverse Weave Sweatshirts. Laden with a collection of iconography from the album, further choices embrace a collection of T-shirts readied in black, white and gray hues.
Chris Haggarty, advertising director EMEA at Champion, stated: “We’re actually excited to have the ability to convey this capsule to life. Champion has been on the coronary heart of music and youth subculture for the reason that early ‘90s and this Beastie Boys assortment is an ideal solution to have fun some of the iconic albums of that interval.”
Peep the Champion x Beastie Boys capsule assortment within the gallery above, and store the vary by way of Champion globally on December 8.
