Ok rapper Dave’s Starlight is the UK’s most watched music video of 2022 in accordance with YouTube Music, which launched its official viewing figures right now.
Dave’s observe debuted on the high spot of the UK charts, spending 4 weeks on the summit. It has since been licensed platinum by the British Phonographic Trade – the music video for Starlight has been seen 38 million occasions.
The 2022 checklist marks the primary time in twelve years that the end-of-year figures have had such a excessive illustration of UK musicians, with eight of the highest 10 most seen movies coming from homegrown artists.
Geographically, the figures additionally mark a lift to the UK’s music scene as an entire, with the UK’s high ten most-watched music movies that includes artists from London (Dave and Digga D), Manchester (Aitch), the Midlands (Harry Kinds, Bru-C), Yorkshire (Unhealthy Boy Chiller Crew), Liverpool (HAZEY), and Brighton (ArrDee).
UK rap and drill dominated this 12 months’s viewing figures, compromising seven of the highest 10 tracks within the checklist and highlighting its ever-growing presence within the mainstream UK music panorama.
The Head of Label Relations at YouTube Music, Lizzie Dickson, mentioned: “The fusion of various kinds on this checklist (drill, UK Hip Hop, dance, storage) is reflective of how YouTube continues to assist drive black music into the mainstream and there’s an overlap of kinds and genres popping out in consequence”
“Collaborations are additionally serving to to drive consumption and YouTube is uniquely positioned for this type of cross pollination since we’re a multi-format platform.
“Whether or not it’s an artist that includes on one other artist’s observe or somebody like (Manchester rapper Aitch collaborating with a YouTube creator like Amelia Dimoldenberg, YouTube is the right platform for discovery of content material round an artist which helps to propel official movies”.
The checklist includes of six UK Prime 10 singles, together with the No. 1’s Starlight by Dave and As It Was by Harry Kinds.
Right here’s the checklist of the highest ten of the UK’s most seen music movies of the 12 months: