Similar to video killed the radio star, the web killed the report label, and thank God for that. Within the digital age, there’s little or no that stops enterprising creatives from reaching their desired viewers, supplied they’ve consistency and tenacity. As an alternative of ready to get observed in a hyper-competitive area of contenders vying for a similar place, websites like Spotify, Sound Cloud, and YouTube have totally democratized the method of incomes a cushty residing via making music. No extra is the web’s affect on unbiased artists extra seen than within the hip-hop style.
Artists like Russ, Tech N9ne, and varied others have discovered unfathomable wealth and fame by avoiding main labels. The previous in Atlanta’s Russ has provided a contemporary blueprint for reliably generating six figures a month via releasing data independently. Nevertheless, since a number of up-and-coming hip-hop artists are from impoverished backgrounds, the concept of signing away the long-term rights to their profitable hit songs for rapid money is simply too tantalizing to disregard. Within the video linked above, Hip Hop Insanity’ YouTube channel explains why report labels are arguably the most important rip-off in rap music.