As he travels throughout North America and Europe, UK grime artist Aitch has launched the music video for “Louis Vuitton,” the newest launch from his debut album, Close to Home.
When Aitch unveiled Near Residence in August of this yr, he made historical past with the primary NFT challenge to make the charts. His album climbed to No.2 on the UK’s Official Album Charts, with platinum-selling data together with his Ashanti-assisted single, “Child,” his collaborative report with Bakar and Shaun Ryder, “1989,” and his present UK High 20 monitor with Ed Sheeran, “My G.”
“Louis Vuitton” is a visible itinerary documenting Aitch’s current journey to Toronto, Canada. Whereas making his method by the nation, Aitch made his debut at Toronto’s Rolling Loud Pageant, with clips of his energetic efficiency pasted all through the video. Within the Kelvin Jones-directed music video, followers are uncovered to a couple days within the lifetime of Aitch.
“Louis Vuitton” begins with Aitch dealing with the group, rapping over a deep, UK drill bassline that booms in entrance of tens of 1000’s of followers on the hip-hop music pageant. The video continues with snippets of the moments previous and following his act, exhibiting Aitch rapping within the passenger seat of a automotive, blunt in his hand, carrying the identical Louis Vuitton jersey that he had onstage. Small intimate moments like these, starting from smoke periods within the streets of Toronto in entrance of the Hilton to restaurant dinners with the remainder of his crew, spotlight Aitch’s tight-knit group that transcends a mutual love for luxurious materials.
In his fast-paced lyrics, Aitch acknowledges how far he has come as an artist, making it out of Manchester into a brand new world full of cash to assist himself, his household, and his buddies. Aitch can have far more to mirror on as he continues his Near Residence Headline Tour all through Europe in early 2023.
