Every year, Billboard’s Latin staff compiles a list of artists to watch in the coming months. In honor of 2023, we are spotlighting 23 Latin and Spanish acts that cover a broad variety of Latin music genres, from pop to reggaetón to R&B, música Mexicana, and rock.
In true fashion, Billboard Latin’s Artists to Watch list does not focus on brand new talent, but rather, on artists who have already made an impact, be it in the charts, media, streaming platforms, or public consciousness, and who we believe will make significant strides in their careers in the coming year.
A significant number of rising Mexican acts are on the list, like Bratty, who with her charming lo-fi pop tunes will be performing at the 2023 Coachella Festival; Victor Cibrian, whose raspy voice is bringing a fresh take to the corrido movement; and Grupo Frontera, who since going viral last year, has become the only Regional Mexican act to achieve three songs on the all-genre Billboard Hot 100 chart, to name a few.
All eyes are also set on the latest generation from Spain, including acts such as Quevedo, whose electro-urban fusions got international traction with his Bizarrap-assisted “BZRP Music Session, Vol. 52” and Pol Granch, who was nominated for best new artist at the 2022 Latin Grammys. On the list are also a wave of fierce and unapologetic Boricuas, like Villano Antillano, authentically making a name for themselves in a male-dominated industry.
Additionally, we recognize artists such as Grupo Marca Registrada and Lasso, who’ve been hustling in the biz for over a decade and thanks to their new-found social media virality have not only gotten more fans but also their first-ever Billboard hits in 2022.
Some of the names on our list will be known to you, some will not. But we believe that all will make their next big mark in 2023. Below are Billboard’s 23 Latin and Spanish acts to watch in 2023, listed in alphabetical order.